The fundamental of ideas and core concept behind all ‘corporate image’. Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging sales through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help consumer to understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if they should buy a product or not. Sometimes a product is stand alone, and in other cases it’s representing an established brand. If your packaging needs to represent a certain brand aesthetic, and this is when you needed Brand Tailor the most.

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